Loobies Story

I wanted to create a collection that was feel-good, uplifting and feminine and that would take the wearer from day to night with a simple change of accessories. I love understated glamour, beautiful prints, joyful colour, and natural fabrics like easy-care viscose, silk, and perhaps the ultimate combination of opulence and practicality, silk with a little stretch. At the same time, I care about the environment and I didn’t want to churn out collections that would last for only one season and then end up as landfill.